The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
A) Data Collection
B) Research Configuration
C) Information Reporting
D) Problem Definition
E) Data Analysis

Question

Quizplus · Accepted Answer

The manager skipped the Problem Definition phase, as they rushed into conducting a survey without first clearly defining the problem or objective of the research.

The Marketing Manager at Widgets R Us Became Aware That