Which of the following is NOT a common activity of a marketing research department?
A) Determining the most efficient production sequences for a plant.
B) Identifying the most effective type of ad from several alternatives.
C) Assessing the impact(s) of changes in the marketing mix for a good marketing promotion.
D) Establishing sales territory quotas.
E) Both C and D are uncommon activities of the marketing research department.

Question

Quizplus · Accepted Answer

Marketing research departments typically focus on understanding consumer behavior, evaluating marketing strategies, and assessing promotional effectiveness, not on production sequences, which is more related to operations management.

Which of the Following Is NOT a Common Activity of a Marketing