What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?
A) Use the most experienced researcher to do the coding.
B) Use two researchers to do the coding and have them compare their results.
C) Use any researcher but have him or her double-check the coding.
D) Use computer software to do the coding.
E) Use an outside researcher who is unfamiliar with the project to do the coding.

Question

Quizplus · Accepted Answer

Using two researchers to code the data and then comparing their results helps to reduce individual bias and increases the reliability of the coding process.

What Is the Best Way to Code Data from a Survey