The use of a "no opinion" option in fixed-alternative response questions is
A) not necessary, because individuals will always express an opinion.
B) recommended by all leading authorities on questionnaire design.
C) not recommended since it allows individuals to "take the easy way out."
D) appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion.
E) not likely to affect the results of the survey.

Question

Quizplus · Accepted Answer

Including a "no opinion" option is appropriate when pretesting or exploratory research indicates that a significant portion of respondents (20-25%) may not have an opinion or knowledge about the topic, ensuring more accurate data collection.

The Use of a "No Opinion" Option in Fixed-Alternative Response