Which of the following is FALSE?
A) Mailing lists to serve as the sampling frame for a mail survey may be generated internally by the firm or purchased externally.
B) In recent years, one of the keys to using a mail questionnaire is the ability to direct the questionnaire to a specific individual, not just a position (e.g., Vice President of Marketing).
C) The quality of the mailing list determines the sampling control in a mail study.
D) Mail questionnaires typically provide more sample control than telephone or personal interviews.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Mail questionnaires typically provide less sample control than telephone or personal interviews because it is harder to ensure that the intended recipient completes the survey and to follow up with non-respondents.

Which of the Following Is FALSE