John was stopped at the local shopping centers and asked if he would be willing to participate in a research study. Since John was alone and mainly doing window-shopping, he agreed to participate. John was taken to a room and shown four new advertisements and asked various questions related to the ads. This type of technique is called?
A) Person-on-the-street interview
B) Mall-intercept interview
C) Drop-off survey
D) Ad recall interview
E) None of the above.

Question

Quizplus · Accepted Answer

This technique is called a mall-intercept interview, where participants are recruited in shopping centers to participate in research studies.

John Was Stopped at the Local Shopping Centers and Asked