Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers body language, time spent at each display, etc. Which technique are the managers using?
A) Direct observation
B) Past records
C) Archives
D) Survey
E) Indirect observation

Question

Quizplus · Accepted Answer

The managers are using direct observation as they are physically present to observe consumers' interactions with the displays in real-time.

Dial Soap's Brand Managers Want to Know Which of Three