________ is what a company does to the product, as opposed to ________, which is what a company does to the mind.
A) Differentiation; Positioning
B) Positioning; Differentiation
C) Differentiation; Commercialization
D) Positioning; Commercialization

Question

Quizplus · Accepted Answer

Differentiation is the process of distinguishing a product from its competitors, focusing on product attributes. Positioning, on the other hand, involves creating a specific perception or identity in the minds of the target market for the product.

________ Is What a Company Does to the Product, as Opposed