A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________.
A) indirect channel
B) direct channel
C) outsourcing channel
D) brokered channel

Question

Quizplus · Accepted Answer

A direct channel is where the manufacturer sells directly to the customer without any intermediaries. This is common in the sale of digital products.

A Distribution Channel in Which the Manufacturer Deals Directly with the Customer