Shannon sells floral products to craft stores and discount stores. When his company introduces a new floral preservative, Shannon walks into a prospect's office and announces, "Would you like to sell your customers a preservative that is good enough to preserve items rescued from the Titanic wreck?" What kind of approach is Shannon using?

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The Answer of Shannon sells floral products to craft stores and discount stores. When his company introduces a new floral preservative, Shannon walks into a prospect's office and announces, "Would you like to sell your customers a preservative that is good enough to preserve items rescued from the Titanic wreck?" What kind of approach is Shannon using?

Shannon Sells Floral Products to Craft Stores and Discount Stores