To enlarge its prospect list, Dunn Portrait Photographers seeks the assistance of area bridal stores to identify engaged couples. This is an example of the ________ method of prospecting.

Question

Quizplus · Accepted Answer

The center of influence method involves seeking the assistance of a well-connected individual or organization (in this case, area bridal stores) to identify potential clients (engaged couples). This method leverages the influence and network of the partner to find prospects.

To Enlarge Its Prospect List, Dunn Portrait Photographers Seeks the Assistance