Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:
A)cost leadership.
B)differentiation.
C)cost focus.
D)focused differentiation.
E)consumer focus.

Question

Quizplus · Accepted Answer

Maytag's strategy of marketing Neptune, a high-tech machine at a higher price, is an example of differentiation. This approach emphasizes unique features or benefits that justify a higher price compared to standard options.

Maytag Has Been Called "The Rolls-Royce of Washers and Dryers