Question 1

The domain name for Amazon.com in Germany is:

Accepted Answer

The domain name for Amazon in Germany uses the country code top-level domain (ccTLD) for Germany, which is ".de", making amazon.de the correct domain.

Question 2

Each value network has a ________ associated with it that dictates the margins needed to achieve profitability.

Accepted Answer

Each value network has a cost structure associated with it that dictates the margins needed to achieve profitability. This cost structure includes all the costs and expenses associated with operating within that network, influencing pricing, margins, and ultimately, profitability.

Question 3

As Pandora CEO Joe Kennedy recently remarked,"The good news is that the Internet is global,and that the copyright law is country by country."

Accepted Answer

Joe Kennedy did not make this remark; it was actually made by Tim Westergren, the founder of Pandora.

Question 4

________ are online retail operations that allow customers to purchase goods and services.

Accepted Answer

Transaction sites are specifically designed for the buying and selling of goods and services online, making them online retail operations.

Question 5

Each network has its own "metrics of value." For laptop computers this value would include all of the following except:

Accepted Answer

Memory capacity is not a metric specifically associated with the value of a laptop in terms of its portability or physical attributes, but rather a specification related to its performance capabilities.

Question 6

Today Microsoft lags behind new industry entrants in high-growth,consumer-oriented areas such as search and social networking.Which of the principles of disruptive innovation does this fact pertain to?

Accepted Answer

The answer of Today Microsoft lags behind new industry entrants...

Question 7

According to Christensen's five principles of disruptive innovations,the following statement is not true:

Accepted Answer

Christensen's principles of disruptive innovation suggest that large companies often overlook small markets because they do not meet their growth needs initially. These companies focus on larger, more established markets, leaving room for disruptive innovations to take root in smaller, initially less profitable markets.

Question 8

Which of the following is not one of Clayton Christensen's principles of disruptive innovation?

Accepted Answer

Clayton Christensen's principles of disruptive innovation focus on how new, smaller companies can challenge established businesses by targeting overlooked segments, eventually reshaping the industry. The principles include insights on customer dependence, market analysis limitations, and the mismatch between technology supply and market demand. The division of e-commerce activities into categories is not part of Christensen's disruptive innovation framework.

Question 9

In South Korea,the Netherlands,Greenland,the UAE,Bahrain,and Qatar,more than 90 percent of the population is online.

Accepted Answer

These countries have high internet penetration rates, with more than 90 percent of their populations having access to the internet, reflecting their advanced telecommunications infrastructure and high levels of connectivity.

Question 10

Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.

Accepted Answer

The answer of Describe the principles developed by Christensen in...

Question 11

Amazon.com,the leading Internet bookseller,allows users to purchase books,CDs,and other products online.Amazon.com is primarily a(n)________ site.

Accepted Answer

Amazon.com is primarily a transaction site because it allows users to purchase books, CDs, and other products online, facilitating transactions between the company and its customers.

Question 12

Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way.Such sites are known as:

Accepted Answer

Promotion sites are designed primarily for advertising or promotional purposes, rather than direct sales. These sites aim to increase awareness and interest in a product or company, without necessarily offering the option to conduct transactions online.

Question 13

Web sites that provide news and entertainment and support a company's PR efforts are known as:

Accepted Answer

Content sites are designed to provide news and entertainment while also supporting a company's public relations efforts. They offer a mix of articles, videos, and other forms of content to engage users and often include promotional material indirectly supporting the company's image or specific campaigns.

Question 14

The top Digital Agency Network by 2016 Interactive Marketing Revenues is:

Accepted Answer

Accenture Interactive was ranked as the top digital agency network by 2016 interactive marketing revenues, showcasing its leading position in the digital marketing and consulting space.

Question 15

Research suggests that visitors spend more time at sites that are in English than in their own language.

Accepted Answer

Research generally shows that users are more likely to engage with and spend more time on websites that are in their native language, as it improves usability and comprehension.

Question 16

Internet penetration is less than 10 percent in:

Accepted Answer

Burundi has an internet penetration rate of less than 10 percent, significantly lower than the other countries listed, which have much higher rates of internet access and usage.

Question 17

Web sites can be classified by purpose as represented by the term:

Accepted Answer

Promotion sites are a type of website specifically designed to promote products, services, or events, aligning with the classification by purpose.

Question 18

What is meant by e-commerce? How can e-commerce activities be classified?

Accepted Answer

The answer of What is meant by e-commerce? How can...

Question 19

Which of the following principles of disruptive innovation pertains to the notion of agnostic marketing?

Accepted Answer

The principle of agnostic marketing relates to the idea that markets which do not yet exist cannot be analyzed using traditional market research methods, as there is no existing data or customer feedback to rely on. This concept is a key part of disruptive innovation theory, which often involves creating new markets or significantly altering existing ones.

Question 20

Web "content sites" provide news and entertainment and support a company's PR efforts.

Accepted Answer

The answer of Web "content sites" provide news and entertainment...

Quiz 15: Global Marketing and the Digital Revolution