Kashani and Quelch identify four factors that contribute to more involvement of company headquarters in the sales promotion effort,which include all of the following except:

Question

Quizplus · Accepted Answer

Kashani and Quelch's framework for the involvement of company headquarters in sales promotion efforts does not specifically list "promotion" as a factor. Instead, they focus on aspects like cost, complexity, global branding, and transnational trade as key factors that necessitate greater involvement from the headquarters.

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