Chinese direct-response television has learned that there are many obstacles that still need to be overcome,which include all of the following except:

Question

Quizplus · Accepted Answer

The correct answer is A) because the high savings rate among Chinese consumers is not an obstacle for direct-response television; rather, it indicates that consumers have the potential to spend, which could be beneficial for direct-response television marketing. The other options (B, C, D, E) represent actual challenges faced in the market, such as limited infrastructure for communication (private telephones), financial transactions (credit card penetration), and distribution (delivery logistics in major cities like Beijing and Shanghai).

Chinese Direct-Response Television Has Learned That There Are Many Obstacles