Product differentiation is ultimately an expression of the creativity of individuals and groups within firms and is limited only by the opportunities that exist, or that can be created, in a particular industry and by the willingness and ability of firms to creatively explore ways to take advantage of those opportunities.

Question

Quizplus · Accepted Answer

This statement is true as product differentiation relies on the creativity of individuals within firms to identify and take advantage of opportunities in their industry. The potential for differentiation is only limited by the willingness and ability of firms to innovate and explore new possibilities.

Product Differentiation Is Ultimately an Expression of the Creativity of Individuals