Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

Question

Quizplus · Accepted Answer

Standardized global marketing refers to using the same marketing strategy and mix in all of the company's international markets, which contrasts with differentiated target marketing, where strategies are tailored to fit the needs and preferences of local markets.

Standardized Global Marketing Is Analogous to Mass Marketing in a Single