Assume That You Are an Entrepreneur

Assume that you are an entrepreneur. You believe strongly that customers normally like to see a lower price on products - "Lower price sells more product." You attended a professional conference recently and heard a speaker say that a good approach would be to try to make your product different and valuable in the eyes of the customer and charge a higher price. At the same conference,you heard another speaker argue that "yes,customers do like to see lower prices." It sounded to you like the second speaker presented a more logical argument. The first speaker's ideas just didn't sound right to you. Your views on this are an example of

A) practical intelligence.
B) confirmation bias.
C) long-term memory.
D) cognition.
E) creativity.