A venture opportunity may be justified regardless of whether it is attractive in the marketplace.

Name: A venture opportunity may be justified regardless of whether it is attractive in the marketplace.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A venture opportunity can be justified based on factors such as innovation, potential for growth, or addressing an unmet need, even if it is not initially perceived as attractive in the marketplace. Market attractiveness can develop over time as the venture matures and market understanding improves.

A Venture Opportunity May Be Justified Regardless of Whether It