According to the text, the overall objective of defending the market share and extending the product life cycle tends to be typical of the __________ stage in the industry life cycle.
A) growth
B) decline
C) maturity
D) mortality

Question

Quizplus · Accepted Answer

The maturity stage of the industry life cycle is characterized by efforts to defend market share and extend the product life cycle, as growth slows and competition becomes more intense.

According to the Text, the Overall Objective of Defending the Market