During the growth stage, revenues increase at an accelerating rate because new consumers are trying the product and
A) product differentiation is more difficult
B) products become regarded as rare or unique.
C) there are infrequent purchases.
D) a growing number of satisfied customers are making repeat purchases.

Question

Quizplus · Accepted Answer

During the growth stage, revenues increase rapidly as more consumers become aware of the product and a growing number of satisfied customers make repeat purchases, contributing to the accelerating rate of revenue increase.

During the Growth Stage, Revenues Increase at an Accelerating Rate