A firm can achieve differentiation through the following means, except
A) improving brand image.
B) better customer service.
C) offering lower prices to frequent customers.
D) adding additional product features.

Question

Quizplus · Accepted Answer

Differentiation strategy focuses on making a company's products or services distinct from those of competitors in ways other than price. Offering lower prices to frequent customers is a pricing strategy, not a differentiation strategy.

A Firm Can Achieve Differentiation Through the Following Means, Except