A firm following a focus strategy
A) must focus on governmental regulations.
B) must focus on a market segment or group of segments.
C) must focus on the rising cost of inputs.
D) must avoid entering international markets.

Question

Quizplus · Accepted Answer

A firm following a focus strategy concentrates on serving the needs of a particular market segment or group of segments. This approach allows the firm to tailor its products or services to the specific preferences and requirements of its targeted customers, differentiating itself from competitors who may be targeting a broader market.

A Firm Following a Focus Strategy