A firm striving for cost leadership will typically spend relatively more on product related R&D than on process related R&D.

Question

Quizplus · Accepted Answer

Overall cost leadership requires a tight set of interrelated tactics that include aggressive construction of efficient-scale facilities, vigorous pursuit of cost reductions from experience, tight cost and overhead control, and cost minimization in all activities in the value chain.

A Firm Striving for Cost Leadership Will Typically Spend Relatively