To capture key employees from competitors, firms may attract the symbolic leader of a group within a competing firm and hope others will follow. This has been termed
A) the 'Columbus effect.'
B) the 'Pied Piper effect.'
C) strategically competitive hiring.
D) the 'tech exit' effect.

Question

Quizplus · Accepted Answer

The term 'Pied Piper effect' is used to describe the strategy of attracting a symbolic leader from a competitor, with the expectation that other key employees will follow this leader to the new company, similar to the Pied Piper leading others with his music.

To Capture Key Employees from Competitors, Firms May Attract the Symbolic