The resource-based view (RBV) of the firm combines two perspectives
A) the primary and support activities of the firm.
B) the interrelationships among the primary activities of the firm and corporate management.
C) the internal analysis of the firm as well as the external analysis of the industry and competitive environment.
D) the industry and the competitive environment.

Question

Quizplus · Accepted Answer

The resource-based view (RBV) of the firm emphasizes both the internal analysis of the firm (focusing on its resources and capabilities) and the external analysis of the industry and competitive environment. This approach suggests that a firm's sustainable competitive advantage is derived from its ability to assemble and exploit an appropriate combination of resources.

The Resource-Based View (RBV) of the Firm Combines Two Perspectives