Gillette combines several technologies (e.g., metallurgy, physiology, physics) to attain unparalleled success in the wet shaving industry. This is an example of Gillette's
A) tangible resources.
B) intangible resources.
C) organizational capabilities.
D) strong primary activities.

Question

Quizplus · Accepted Answer

Organizational capabilities refer to a company's ability to manage, integrate, and coordinate various resources and processes to achieve desired outcomes. Gillette's success in combining different technologies to dominate the wet shaving industry illustrates its organizational capabilities in integrating diverse knowledge areas and technologies to innovate and maintain a competitive edge.

Gillette Combines Several Technologies (E