Buyer power will be greater when
A) the products purchased are highly differentiated.
B) there are high switching costs.
C) the industry's product is very important to the quality of the buyer's end products or services.
D) it is concentrated on purchasing large volumes relative to seller sales.

Question

Quizplus · Accepted Answer

Buyer power is greater when buyers purchase large volumes relative to seller sales, as this gives them leverage to negotiate better terms.

Buyer Power Will Be Greater When