A mission statement encompasses both the purpose of the company as well as the basis of competition and competitive advantage.

Name: A mission statement encompasses both the purpose of the company as well as the basis of competition and competitive advantage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A mission statement often includes the purpose of the company, which explains why the company exists, and it also outlines the basis of competition and competitive advantage, indicating how the company differentiates itself from its competitors.

A Mission Statement Encompasses Both the Purpose of the Company