At Sally's Sun Boutique, items are always priced at $4.98 or $8.99 rather than $5.00 or $9.00. This is an example of what type of pricing tactic?

Question

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This is an example of odd pricing, a tactic where items are priced just below a round number to make the price seem less to the consumer, often used to psychologically influence perception of the price being significantly lower.

At Sally's Sun Boutique, Items Are Always Priced at $4