Scenario 13-1. Merle is considering purchasing a new lawn mower. He wants a mower that is self-propelled, has a higher horsepower rating, and a high level of quality instilled in the workmanship. Merle begins his search by looking in the yellow pages of the local phone book. Several small lawn mower dealers are listed along with several big-name wholesalers such as Walmart. Merle is not sure where to begin.
-In Scenario 13-1, Merle, being a normal consumer of lawn mowers, will look for which of the following?

Question

Quizplus · Accepted Answer

Merle is looking for a high-quality, self-propelled lawn mower with a higher horsepower, indicating he values quality and specific features over simply finding the cheapest option. However, as a rational consumer, he would also seek a reasonable price for the high-quality product he desires, making option D the most logical choice.