Linda Waters, a chemical engineer at a large pharmaceutical company, has lead a team to develop a new drug that effectively treats the common flu faster than any other drug on the market. This is an example of what type of innovation?

Question

Quizplus · Accepted Answer

This is an example of product innovation because it involves the introduction of a new drug (product) that offers new or improved characteristics or services, thereby enhancing its performance or quality.

Linda Waters, a Chemical Engineer at a Large Pharmaceutical Company