Firms can reduce the uncertainty associated with sociocultural influences by focusing their internationalization efforts in countries that are culturally similar to their own.

Question

Quizplus · Accepted Answer

Firms can reduce the uncertainty associated with sociocultural influences by entering markets with similar cultural backgrounds, as this familiarity can help in understanding consumer behavior, legal norms, and business practices, thereby reducing the risks and uncertainties of operating in a foreign environment.

Firms Can Reduce the Uncertainty Associated with Sociocultural Influences by Focusing