________ are those that pull a firm into foreign markets as a result of opportunities available there.
A) Reactive motivations
B) Proactive motivations
C) Opportunity motivations
D) Avoidance motivations

Question

Quizplus · Accepted Answer

Proactive motivations are those that drive a firm to enter foreign markets due to the opportunities present there, such as expanding market share, diversifying risk, or capitalizing on unique products or technological advantages.

________ Are Those That Pull a Firm into Foreign Markets