What made Barack Obama's presidential campaign "the first political campaign of the twenty-first century"?

Question

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Barack Obama's presidential campaign was considered "the first political campaign of the twenty-first century" primarily because of its innovative and extensive use of the Internet to raise funds, mobilize supporters, and communicate directly with voters. This approach marked a significant shift in political campaigning, leveraging digital platforms in ways that had not been done before.

What Made Barack Obama's Presidential Campaign "The First Political Campaign