The competitor analysis is the final part of the external environment analysis and focuses on each company against which a firm directly competes (e.g., Coca-Cola and PepsiCo, Home Depot and Lowe's, and Airbus and Boeing).

Question

Quizplus · Accepted Answer

The statement is true. The competitor analysis is a crucial component of the external environment analysis, and it involves studying the strengths and weaknesses of each company that competes directly with the focal firm. By understanding the competitive landscape, a company can make informed strategic decisions and stay ahead of its competitors.

The Competitor Analysis Is the Final Part of the External