After a current product-market profile has been assessed, the next step is to
A) identify sources of competitive advantage and the disadvantage in the main product-market segments.
B) emphasize the interactions between the organization and customers.
C) conduct an external assessment of competitors.
D) All of the answer choices are correct.
E) None of the answer choices are correct.

Question

Quizplus · Accepted Answer

After assessing the current product-market profile, the next step is to identify sources of competitive advantage and disadvantage in the main product-market segments. This step helps in developing a strategic plan to address the identified competitive issues and gain a competitive edge in the market. Emphasizing interactions between the organization and customers and conducting an external assessment of competitors are also important steps, but they come after identifying sources of competitive advantage and disadvantage. Therefore, option A is the best choice.

After a Current Product-Market Profile Has Been Assessed, the Next