Which marketing strategy could be profitable for an organization when customers are loyal and willing to pay higher prices?
A) Focus
B) Globalization
C) Overall cost leadership
D) Customer differentiation
E) Liquidation

Question

Quizplus · Accepted Answer

Customer differentiation strategy focuses on delivering unique and superior value to customers so that they remain loyal and are willing to pay higher prices. This strategy focuses on understanding the specific needs and preferences of customers and tailoring the product or service offering to meet those needs. By providing customized and differentiated offerings, the organization can maintain a loyal customer base and charge premium prices.

Which Marketing Strategy Could Be Profitable for an Organization When