A company wants to produce and market a line of coffee to sell in the Chinese market. The company will supply the entire business system to entrepreneurs, including the equipment, products, product ingredients, trademarks and standardized operating systems. Which type of entry strategy is this?
A) Wholly owned foreign affiliate
B) Greenfield venture agreement
C) Franchise
D) Export agreement
E) Barter trade

Question

Quizplus · Accepted Answer

This is a franchise strategy where the company supplies the entire business system to entrepreneurs, including equipment, products, product ingredients, trademarks, and standardized operating systems.

A Company Wants to Produce and Market a Line of Coffee