An alliance in which the not-for-profit organization proposes and initiates the partnership is referred to as
A) a not-for-profit marketing alliance.
B) cause-related marketing.
C) effect-related marketing.
D) licensing.
E) strategic piggybacking.

Question

Quizplus · Accepted Answer

The description specifically mentions that the not-for-profit organization is the one proposing and initiating the partnership, which aligns with the concept of a not-for-profit marketing alliance.

An Alliance in Which the Not-For-Profit Organization Proposes and Initiates