The not-for-profit marketing alliance is an extension of
A) mergers and acquisitions.
B) divestment.
C) cause-related marketing.
D) licensing.
E) None of the answer choices is correct.

Question

Quizplus · Accepted Answer

The not-for-profit marketing alliance refers to a strategic partnership between a for-profit business and a non-profit organization for their mutual benefit. Cause-related marketing is a specific type of not-for-profit marketing alliance, where a for-profit business aligns itself with a social cause or charitable organization to create a positive image and increase sales. Therefore, C is the correct answer. A, B, D, and E are all incorrect as they do not relate to the concept of not-for-profit marketing alliance.

The Not-For-Profit Marketing Alliance Is an Extension of