There are vast differences in local market needs in the consumer soft drink business around the world. TwinFold Media, a Canadian multinational advertising agency, specializes in the soft drink industry and uses a geocentric staffing approach. What advantage would the company gain by using this approach?
A) It tends to reduce cultural myopia and enhance local responsiveness.
B) It is inexpensive to implement.
C) It reduces the costs of value creation.
D) It allows all key management positions of a firm and its subsidiaries to be filled by parent-country nationals.
E) It requires minimal documentation for hiring foreign nationals.

Question

Quizplus · Accepted Answer

A geocentric staffing approach helps reduce cultural myopia and enhances local responsiveness by integrating a global perspective with local insights, allowing the company to better meet diverse market needs.

There Are Vast Differences in Local Market Needs in the Consumer