Algonquin Cosmetics noticed that while India had a population of more than 1.2 billion people, the retail market was such that more than 95 percent of retail was through stand-alone stores that were not part of a chain. In other words, if Algonquin were to enter India, they would have to sell through thousands of independent retail stores. What kind of a retail system does India have for the products that Algonquin Cosmetics is trying to sell?
A) fragmented
B) dispersed
C) isolated
D) concentrated
E) exclusive

Question

Quizplus · Accepted Answer

India's retail market is described as having a large number of independent stores, indicating a fragmented retail system.

Algonquin Cosmetics Noticed That While India Had a Population of More