While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Question

Quizplus · Accepted Answer

Jillian's perception of the product is influenced by her previous negative experience with a product from Taiwan, which is an example of source effects, where the origin of the product affects the consumer's perception and decision-making.

While Watching Television, Jillian Saw a Commercial for a Product