When Happy Foods decided to enter the highly developed Italian market, it found that it competed with hundreds of brands. In terms of communication strategy, Happy Foods should remember that in a highly developed market,
A) noise is extremely high.
B) source effects are always positive.
C) country of origin effects are not applicable.
D) cultural barriers do not exist.
E) pull strategies are more important than push strategies.
Correct Answer:
Verified
Q65: _ allows a firm to educate potential
Q66: Pull strategies tend to be emphasized
A) for
Q67: In the context of barriers to international
Q68: _ exists whenever consumers in different countries
Q69: Companies that use a _ marketing strategy
Q71: What is a drawback of a push
Q72: Which communication strategy relies primarily on personal
Q73: Marina is on vacation in Jamaica and
Q74: A measure of the responsiveness of demand
Q75: Arbitrage occurs when a firm
A) offers a
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