One consequence of tight cross-functional integration between research and development (R&D), production, and marketing is
A) maximizing the time to market a product.
B) letting R&D dictate terms to marketing and production.
C) keeping development costs in check.
D) ensuring that product development projects are driven by organizational needs.
E) increasing selling costs and maximizing profits.

Question

Quizplus · Accepted Answer

Tight cross-functional integration helps in coordinating efforts across departments, which can lead to more efficient processes and cost control during product development.

One Consequence of Tight Cross-Functional Integration Between Research and Development