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When Manufacturing a Product That Serves Universal Needs, a Company

Question 78

Multiple Choice

When manufacturing a product that serves universal needs, a company should remember that it


A) becomes necessary to customize the product to suit small consumer groups.
B) becomes necessary to accommodate demands for local responsiveness.
C) increases the attractiveness of concentrating production at an optimal location.
D) is difficult to serve national differences in consumer taste and preference.
E) is always attractive to globally disperse production to all major markets.

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