Deli-Lite has a contract with a foreign client to provide low-fat deli trays. Deli-Lite does not have one of the items the foreign client wants on the trays, so it decides to contract with Green Source to fulfill this contract. What is this an example of?
A) piggyback marketing
B) an acquisition
C) a customs broker
D) licensing
E) a remarketer

Question

Quizplus · Accepted Answer

Piggyback marketing occurs when one company uses another company's distribution channels to sell its products, which is what Deli-Lite is doing by contracting with Green Source to fulfill the foreign client's order.

Deli-Lite Has a Contract with a Foreign Client to Provide