Miami WindSails wants to export but, as a small family business, is cautious, particularly with respect to financial risk. What is a strategic step that you would advise Miami WindSails to take to increase its probability of exporting successfully?
A) avoid the use of export management companies to contain costs
B) enter several markets simultaneously to hedge risk
C) enter a foreign market on a small scale
D) wait for export opportunities to come to them
E) avoid recruitment of local personnel

Question

Quizplus · Accepted Answer

Entering a foreign market on a small scale allows the company to test the waters and manage financial risks effectively while gaining experience and understanding of the market.

Miami WindSails Wants to Export But, as a Small Family