According to Christopher Bartlett and Sumantra Ghoshal, how can local companies differentiate themselves from foreign multinationals?
A) licensing their core technologies
B) entering into turnkey projects
C) standardizing their product offerings
D) focusing on market niches
E) raising trade barriers

Question

Quizplus · Accepted Answer

Local companies can differentiate themselves by focusing on market niches, which allows them to cater to specific local needs and preferences that foreign multinationals may overlook.

According to Christopher Bartlett and Sumantra Ghoshal, How Can Local